Press Release

FOR IMMEDIATE RELEASE
Date: 5th June 2025 London

CAPAdata launches new site and appoints fintech pioneer Sam Seaton as CEO

New site gives unique visibility of DC pension investment returns, ESG credentials, provider functionality and engagement metrics
Fintech innovator Sam Seaton to lead industry transformation of visibility of pensions data to drive better member outcomes
Site delivers comparative data to support Value For Money Framework

Fintech pioneer Sam Seaton has taken the role of chief executive officer of CAPAdata.co.uk, the workplace pension data site that launches today.

The insights and CAPAdata benchmarking have influenced the thinking of FCA and TPR in the development of the Value for Money Framework, which has adopted several of its metrics, and is cited as a key independent data source in several government consultation papers.

CAPAdata includes the Corporate Adviser Pensions Average (CAPA), a benchmark of the returns of UK default funds.

As the only independent intelligence platform covering 98% of the multi-employer pension market, CAPAdata is trusted by regulators and market leaders alike to deliver the insights that matter.

For those advising, managing, or monitoring schemes, and for individual members, CAPAdata gives:

Regulatory-grade insights used by DWP, FCA and Bank of England
Performance comparisons that expose disparities of up to 70%
Functionality, ESG and member engagement metrics across providers
Value for Money (VFM) alignment and audit trail support
Secure AI Large Language Model (LLM) interrogation of Corporate Adviser Intelligence’s entire research database

The UK DC market is evolving fast — and the stakes have never been higher. With the upcoming Pensions Scheme Bill and Fiduciary Duty Reforms, 2025 is a watershed year for the industry that demands unprecedented transparency and accountability.

CAPAdata is a standalone data site focused on delivering cutting-edge data, insights and AI-driven state-of-the-art tools to support workplace pension professionals and consumers. It gives advisers, trustees, consultants, employers, providers, asset managers and members easy access to independent information and intuitive insights, essential to delivering better member outcomes.

Sam Seaton, CEO, CAPAdata says:

“CAPAdata takes scrutiny of workplace pensions to a whole new level — the differences in pension performance between providers’ defaults are huge, having a massive impact on member outcomes,”

“CAPAdata aims to support all parts of the industry in ensuring the best possible investments are made to make a positive impact on retirement adequacy.

Members don’t get to choose where their retirement savings are invested, so it is imperative that the industry does all it can to get DC pensions right.”

Seaton has a long history of managing fintech companies, including Moneyhub and eValue. She is a member of the government-led Pension Dashboard Advisory Group (PDAG) and is passionate about making pensions work for people.

Corporate Adviser editor-in-chief John Greenwood says:

“We are delighted to welcome Sam into the team. As an experienced fintech expert and member of the Pensions Dashboard Advisory Group she is ideally placed to help share the benefits of CAPAdata to the wider industry at this pivotal time for workplace pensions.”

ENDS

For more information, go to capadata.co.uk
📧 media@capadata.co.uk

Notes to Editors

About CAPAdata
CAPAdata delivers the deepest publicly available benchmarking of the performance, asset allocation and structure of DC workplace pension defaults. It covers providers managing in excess of 95% of multi-employer defined contribution pensions, including master trusts and FCA-regulated group pension providers, by assets and members.

The transparency that CAPAdata provides supports the delivery of value for money pensions for the millions of UK workers bearing the investment risk of their retirement savings.

CAPAdata includes the Corporate Adviser Pensions Average (CAPA), a benchmark of the returns of UK default funds.